Cambridge Stairlifts are one of the East of England’s leading suppliers and installers of stairlift solutions for homes, and they came to virtualdesigncloud seeking a fresh-new look to their existing online presence, to help expand sales and enhance the brand positioning. However, brand-positioning their website was a tricky proposition, as their client-base ranges in demographics from people in the 20’s, through to their 90’s! So we produced an easy-to-use, clearly laid-out site, especially designed for older-aged users with poor vision. The result is a re-thought omni-channel design to reach new audiences in powerful ways.