Kore Technology are one of the world’s premier manufactures of scientific instruments based on Time-Of-Flight Mass Spectrometry; their online presence was more 1990’s than 21st Century, and Kore came to virtualdesigncloud to re-design their website. Their new website is responsive, informative, easy to browse and offers clear information to their potential and current clients. We drove their content home through a comprehensive strategy, evaluating what resonated the most with their current clients and potential audience. In the end, we helped a brand that was hungry to re-establish its dominance get there in dramatic style.